"Few names resonate in the world of luxury British fragrance quite like Jo Malone CBE. For decades, she has shaped the way we think about fragrance. Now, she’s hoping to craft bold new stories through another sense, turning her attention from scent to taste with the launch of Jo Vodka."

"Vodka is her weapon. Malone’s new range makes use of her skill in synaesthesia with three expressions: The Purist, The Bohemian and The Artist. Word is it's selling fast, so get in early!"

"After 18 months of development, Jo Vodka hit the market debuting with three expressions: 101 – The Purist, 102 – The Bohemian and 103 – The Artist. Malone’s abilities give Jo Vodka a unique edge: blends are shaped by feeling, with each expression drawing on both parts of her character and memories from her life."