Jo Vodka was born from a close collaboration with Master Distiller Joanne Moore. Two kindred spirits, Jo and Joanne blended their shared mastery - of fragrance and of distillation - to craft a vodka unlike any other. A spirit that speaks not just to the palate, but to the imagination.
For Jo, the journey began with a sense of familiar territory. She discovered striking parallels between the art of scent creation and the crafting of vodka. Botanicals behaved in similar ways. Processes mirrored each other. In a moment that delighted the entire team, Jo instinctively reached for her scent strips - dipping them into the vodka to study each character before ever taking a sip.
As always, Jo’s vision went beyond the expected. She posed questions no one had thought to ask: What does salty air taste like when the tide rolls in? What flavour captures the warmth of a beach at sunset? From the outset, Jo invites you into an entirely new sensory world - her world.
Each bottle of Jo Vodka is a work of art. Guided by her rare gift of synaesthesia, Jo has curated each label with bespoke textures that embody the way she experiences scent, taste, and emotion. The distinctive red stopper - our “red compass” - is a symbol of her creative direction.
This is your invitation to a world where taste stirs memory, evokes feeling, and awakens the senses.
Jo Vodka was born from a close collaboration with Master Distiller Joanne Moore. Two kindred spirits, Jo and Joanne blended their shared mastery - of fragrance and of distillation - to craft a vodka unlike any other. A spirit that speaks not just to the palate, but to the imagination.
For Jo, the journey began with a sense of familiar territory. She discovered striking parallels between the art of scent creation and the crafting of vodka. Botanicals behaved in similar ways.
Processes mirrored each other. In a moment that delighted the entire team, Jo instinctively reached for her scent strips - dipping them into the vodka to study each character before ever taking a sip.
This is your invitation to a world where taste stirs memory, evokes feeling and awakens the senses.

"Each vodka is a reflection of who i am. an expression of different facets, moods, and moments.
Our trilogy also invites a deeper question: who do you want to be? not just today but in this very moment".
Luxury fusion
VODKA
Each fusion has been meticulously crafted to awaken the senses. Designed to make you want to taste, feel and touch.
SHOP NOW- Regular price
- £149.97
- Sale price
- Regular price
- £149.97