Icon 101

THE PURIST

Regular price
£49.99
Sale price
Regular price
£49.99
Tax included. Shipping calculated at checkout.
ELEGANT, LUXURIOUSand EXCEPTIONALLYsmooth, a pure JEWEL ofquiet CONFIDENCE. Experience a truly refined and velvety s...
VIEW DETAILS

ELEGANT, LUXURIOUS
and EXCEPTIONALLY
smooth, a pure JEWEL of
quiet CONFIDENCE.


Experience a truly refined and velvety smooth profile, beautifully enriched
by delicate floral undertones and a bright, clean finish.

Try chilled with soda, tonic or in your favourite martini.

 

70cl. 40% ABV

"Few names resonate in the world of luxury British fragrance quite like Jo Malone CBE. For decades, she has shaped the way we think about fragrance. Now, she’s hoping to craft bold new stories through another sense, turning her attention from scent to taste with the launch of Jo Vodka."
"Vodka is her weapon. Malone’s new range makes use of her skill in synaesthesia with three expressions: The Purist, The Bohemian and The Artist. Word is it's selling fast, so get in early!"
"After 18 months of development, Jo Vodka hit the market debuting with three expressions: 101 – The Purist, 102 – The Bohemian and 103 – The Artist. Malone’s abilities give Jo Vodka a unique edge: blends are shaped by feeling, with each expression drawing on both parts of her character and memories from her life."

"I'll never forget the moment, I breathed in and knew it was right. Clean, like footsteps crunching over snow. Fresh, like walking barefoot in a cool stream"
ABOUT