Icon 101

THE PURIST

Regular price
£49.99
Sale price
Regular price
£49.99
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A JEWEL OF LUXURY AND ELEGANCE, EXUDING CONFIDENCE WITH ITS UNCOMPLICATED CHARACTER, CLEAN AROMA AND EXCEPTIONAL SMOO...
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A JEWEL OF LUXURY AND ELEGANCE, EXUDING CONFIDENCE WITH ITS UNCOMPLICATED CHARACTER, CLEAN AROMA AND EXCEPTIONAL SMOOTHNESS.

Distilled with 100% British wheat, 101 – The Purist, was the key to unlocking Jo Vodka. Velvety smooth with subtle floral hints and touch of freshness, with a clean finish.

Savour my signature vodka in its purest form. Try chilled with soda, tonic or in your favourite martini.

Few names resonate in the world of luxury British fragrance quite like Jo Malone CBE. For decades, she has shaped the way we think about fragrance. Now, she’s hoping to craft bold new stories through another sense, turning her attention from scent to taste with the launch of Jo Vodka.
Vodka is her weapon. Malone’s new range makes use of her skill in synaesthesia with three expressions: The Purist, The Bohemian and The Artist. Word is it's selling fast, so get in early!
After 18 months of development, Jo Vodka hit the market debuting with three expressions: 101 – The Purist, 102 – The Bohemian and 103 – The Artist. Malone’s abilities give Jo Vodka a unique edge: blends are shaped by feeling, with each expression drawing on both parts of her character and memories from her life.

“I'll never forget the moment, I breathed in and knew it was right. Clean, like footsteps crunching over snow. Fresh, like walking barefoot in a cool stream"
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