Clarity, distilled
The Purist by Jo is for the elegant. Savour my signature vodka in its purest from.
“There’s a feeling when CREATIVITY KNOCKS…the BLANK CANVAS must be filled. I want to tell people WHO I AM, this time through the POWER of TASTE and something DELICIOUS.”
“my new ERA
in TASTE”
Celebrated as the English Scent Maverick, Jo Malone CBE has captivated the world with her iconic fragrances. Now, she turns her boundless creativity and love of storytelling to the world of luxury vodka - reimagining the spirit through the lens of synaesthesia.
The theatre of taste. Each serve is a scene, capturing the moment you’re in. From the crystal clarity of 101 The Purist, to the golden warmth of 102 The Bohemian and the creative rhythm of 103 The Artist, every cocktail is designed to savour.